2005 saw the launch of the Arab world’s first dedicated home shopping TV channel: citrussTV.

Nicolas Bruylants and Michael Trueschler, two entrepreneurs with a vision to connect quality brands and customers through TV, founded the shopping channel. Today, citrussTV enables over 380 million households across the MENA region to shop from the comfort of their own homes and serves more than 400,000 happy customers.

citrussTV is committed to sourcing a vast assortment of exceptional products in many categories including Kitchen, Beauty, Home, Jewelry, Fashion and Electronics. All products are handpicked by a team of expert buyers and presented by experienced TV hosts offering an equally entertaining and educational shopping experience.

citrussTV is the true home of Omni-Channel retailing in the Middle East. While TV is still primarily the main sales channel, the company’s focus on technology has created multi-platform channels covering tvCommerce, eCommerce, mCommerce and social media in a commitment to offer seamless shopping that is both customizable yet delivers a consistent brand experience across all channels.

Over a decade of retail experience in the region has resulted in a trusted go-to destination for both customers and brands looking for a new and innovative way to showcase their products.

Based in Dubai, UAE, citrussTV is broadcast 24/7 via satellite (NileSat/ArabSat) and cable affiliates (du/Etisalat).

The website www.citrusstv.com is owned and managed by CITRUSS TV FZ LLC.

citrusstv.com offers a 100% safe and secure online shopping service, delivering to the UAE, Saudi Arabia, Oman, Qatar, Bahrain, Kuwait and a whole list of other countries around the world right at your door step, with options to pay by cash or credit card.